DiCO Professional Welfare Solutions DiCO P.W.S.
DiCO Professional Welfare Solutions

DiCO Professional Welfare Solutions is a house of brands and a pioneer player in the professional haircare and skincare market with focus in Greece and Cyprus and over 25 years of experience, continuous presence and innovative product introductions.
DiCO House of Brands is the pilar of many renowned cosmetic companies which want an experienced, professional and trustworhty partner in the Hellenic Market.
DiCO was one of the first companies to introduce in Greece the natural care approach and on-site client technical support. We work exclusively with international suppliers that are leaders in innovation, product formulas and solutions to the end customers. Our corporate culture is driven by high standards of ethics and continuity with our business partners.

Main sales channels
Hair salons: the traditional sales channel of DiCO for more than 25 years now. Technical products are mostly sold, as hair salons are as strong as the pharmacies in product reselling to end consumers, but is still one of the strongest channels for haircare products today.
Pharmacies, nail studios, beauty shops: are some of the key channels for cosmetics and personal care products addressing the end-consumer.
B2B and B2C online platforms: DiCO has been a first mover in this segment in Greece, creating and maintaining high quality and user friendly platforms for professional care products addressing the consumer directly. The online shops allow brand building, effectively communicate the product proposition and allowing the consumer to interact with the products.

partner companies


At DiCO we provide natural, professional and high quality products, we choose certified product series, we partner producers that respect the environment, we focus on high efficacy products, we offer consumers a welfare oriented beauty care, we provide excellent support to our customers, we invest in long-lasting business relationships, we are dedicated in the proper education of the consumer, we conduct social responsibility activities, we use recycled materials.



DiCO milestones


High quality products: Complete product lines for every need in hair and body care, high quality and efficiency products with natural ingredients, international innovative products with certifications, products with strong philosophy and dynamic branding, reliable product and user manuals, application instructions, brochures, etc., customized offers according to the customer's needs, sufficient stock, fast order delivery, flexibility in quantities, customized promotional material for the customer.
Competitive product pricing and offers: Competitive prices compared to same class products from competition, attractive margin potential to B2B customers, special discounts for exclusivity, free promotional material and samples, special discounts for loyal customers independently of volumes, up to 2 month credit for payments, 2-part payments or installment schemes.
Focusing on the B2B: Technical support and education, 12h/day, 7days/week online and telephone technical support, on-site product technical education, key events and seminars in Greece and abroad.
Focusing on the consumers: High-end innovative and professional products «problem-solvers», with natural ingredients and certifications, very reasonable prices with low price/efficacy quote (pursued due to financial crisis), immediate service almost 12h/day, 7 days/ week.

DiCO customer value

DiCO House of Brands

DiCO Professional Welfare Solutions

P.O. Box C40, 19014 Athens, Greece | tel.: +30 210 6200404 | e-mail | more information

© Jan.2009/Nov.2019, DiCO Professional Welfare Solutions. All rights reserved.